Tailwind is a Pinterest marketing platform built to help brands, bloggers, ecommerce stores, and creators grow their traffic and sales through consistent, data-driven Pinning. As Pinterest's oldest official partner, Tailwind builds proven best practices directly into every feature, from intelligent scheduling to AI-generated content.

The platform's core scheduling engine, SmartSchedule, automatically identifies the optimal times to publish Pins based on audience activity, while interval and board-list tools allow users to spread content across multiple boards with built-in spacing controls. Pins can be scheduled weeks or months in advance, and bulk importing via CSV enables large batches to be uploaded and queued at once.

Tailwind Create generates multiple Pin designs simultaneously from a single photo or URL, applying a brand's colors, fonts, and logo automatically. The SmartPin feature takes this further by drafting fresh, keyword-optimized Pins each week with unique images, titles, and descriptions, placing them into Drafts for review and scheduling without requiring extra effort.

Tailwind Ghostwriter is an AI copywriting assistant trained on Pinterest best practices that handles over 50 marketing tasks, including Pin titles, descriptions, image alt text, blog posts, video scripts, and product descriptions. The tool learns a brand's voice and applies it consistently across all content types.

Content can be sourced from Shopify, WordPress, Squarespace, and other platforms via native integrations, and a browser extension for Chrome, Firefox, and Safari enables Pin creation directly from any webpage or from within Canva. Analytics and reporting tools track performance across Pinterest, Instagram, and Facebook from a single dashboard. Tailwind Communities connects users with other Pinners in related niches to share content and grow reach collaboratively.