Pry is a financial planning and analysis platform built specifically for tech startups and founders who need to move beyond spreadsheets. The software provides comprehensive financial modeling, forecasting, and reporting capabilities that sync directly with accounting systems like QuickBooks, ensuring all projections are grounded in accurate, real-time data. Founders can track and categorize revenue and expenses, review profit and loss statements, monitor balance sheets, and always know their cash runway without manual calculations.

The platform offers purpose-built tools for common startup financial tasks including hiring plan management, scenario planning for different growth trajectories, and customizable KPI dashboards that visualize critical business metrics. Users can build financial plans to support Series A, B, or C fundraising rounds, add key metrics to investor updates, and make informed decisions about hiring and resource allocation. Pry supports custom formulas for forecasting any metric and helps teams understand their unit economics at a granular level.

Designed for early-stage companies from pre-seed through post-Series A, Pry serves as a single source of truth for financial information. The platform replaces complex pro forma spreadsheets with an intuitive interface that delivers actionable financial insights in under 30 minutes of setup time. With integrations to major accounting platforms and a focus on transparency, Pry enables founders to make confident financial decisions while maintaining accuracy across bookkeeping, planning, and reporting functions.