Pika is an AI video generation platform that transforms text prompts, images, and existing video footage into dynamic video content. The platform serves as an idea-to-video tool, enabling users to create videos through a combination of features including text-to-video generation, image-to-video animation, and video editing capabilities. Users can generate videos using various AI models, with the latest Pika 2.2 model supporting video creation up to 10 seconds in length at 1080p resolution.

The platform offers specialized features designed for creative video manipulation. Pikaffects allows users to apply physics-defying effects to video objects, while Pikaframes enables keyframe-based transitions for smooth animations. Pikaswaps provides the ability to replace specific objects or elements within videos using text prompts or reference images, maintaining realistic lighting and motion. Pikadditions allows users to insert new elements into existing footage. The platform also supports Pikascenes for full scene generation from single inputs.

Pika operates on a credit-based system where different generation types and features consume varying amounts of credits depending on the model used, video duration, resolution, and specific features applied. The service is accessible through both web browsers at pika.art and a dedicated iOS mobile application, with all generations syncing across platforms under a single user account. The platform maintains an active community of creators who use the tool for social media content, marketing materials, educational videos, and creative projects.