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Phrase is a cloud-based Language Intelligence Platform designed to automate, manage, and deliver multilingual content for organizations operating across global markets. The platform brings together translation management, software localization, AI-powered machine translation, multimedia localization, workflow automation, and analytics into a single unified environment. Teams across localization, marketing, product, development, and design can work within one hub to manage content at any scale.
The platform includes Phrase TMS for translation workflow management, Phrase Strings for software and app localization, Phrase Language AI for AI and machine translation, Phrase Studio for audio and video localization, Phrase Orchestrator for no-code workflow automation, and Phrase Analytics for performance reporting. Phrase Custom AI allows organizations to train dedicated translation models using their own data. Over 50 integrations connect Phrase with design tools such as Figma, development platforms such as GitHub and GitLab, CMS systems such as WordPress, Contentful, and Drupal, and customer experience tools such as Zendesk and Salesforce.
Quality is maintained through built-in Language Quality Assessment, automated MT engine selection, translation memory, term bases, and quality scoring. Phrase supports unlimited languages and projects across plans, and its infrastructure is certified under ISO 27001 and PCI DSS. The platform serves enterprises, language service providers, freelance translators, developers, designers, and product managers, with dedicated plan tiers for each segment.
- Localizing mobile apps and web applications into multiple languages using Phrase Strings and developer APIs
- Managing end-to-end translation workflows for global marketing campaigns through Phrase TMS
- Automating multilingual content routing and delivery using Phrase Orchestrator no-code workflows
- Translating and localizing video and audio content into 100 or more languages with Phrase Studio
- Integrating localization directly into CI/CD pipelines via GitHub, GitLab, and Bitbucket connectors
- Enabling in-context translation and review with real-time visual preview inside design tools like Figma
- Training custom AI translation models on brand-specific terminology and tone using Phrase Custom AI
- Managing vendor relationships, quotes, and price lists for language service providers on the platform
- Tracking localization performance, quality, and cost through Phrase Analytics dashboards and reports
- Ordering professional human translation services directly within the Phrase Strings workflow
- Synchronizing over-the-air translation updates to live mobile apps without requiring app redeployment
- Localizing game content at scale across dozens of languages for global player audiences
