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Noom is a psychology-driven weight-loss platform that integrates behavioral science, AI, human coaching, and clinical medication access to help users achieve lasting results. The platform centers on daily bite-sized lessons grounded in cognitive behavioral therapy (CBT), designed to help users understand the psychological drivers behind their eating habits and build healthier routines over time.
The core program, Noom Weight, offers personalized plans featuring food and weight logging, water and sleep tracking, a 3-color food system for balanced eating, meal planning tools, and a recipe library. Users can sync fitness devices including Apple Watch, Fitbit, and Garmin, and track body composition changes via Noom's in-app AI Body Scan technology.
For users seeking medical support, Noom Med provides access to licensed clinicians who can evaluate eligibility and prescribe weight-loss medications including GLP-1s such as Wegovy, Zepbound, Ozempic, and Mounjaro, as well as oral medications like metformin. Noom's GLP-1 Companion program offers protein tracking, Muscle Defense workouts, high-protein recipes, and side-effect guidance for users on medications.
Noom also offers Noom HRTRx, a menopause-focused program combining hormone replacement therapy access with habit-change coaching, meal planning, and movement support. For organizations, Noom Health provides scalable solutions including a CDC-recognized Diabetes Prevention Program, diabetes management, and GLP-1 companion tools for population health management.
- Losing weight through psychology-based daily lessons and personalized meal and calorie tracking tools
- Accessing GLP-1 weight-loss medications like Wegovy or Zepbound via telehealth clinician evaluation
- Building sustainable eating habits using a 3-color food system and CBT-based behavior change curriculum
- Tracking food, water, weight, sleep, and mood in one centralized app dashboard
- Receiving one-on-one coaching and AI support to stay accountable throughout a weight-loss journey
- Monitoring body composition changes and muscle retention during GLP-1 treatment with AI Body Scan
- Managing perimenopause or menopause symptoms with hormone replacement therapy and lifestyle coaching
- Reducing type 2 diabetes risk through Noom's CDC-recognized Diabetes Prevention Program
- Managing type 2 diabetes with personalized condition coaching and blood glucose habit guidance
- Employers and health plans accessing scalable behavior-change programs to improve population health outcomes
- Pairing a low-dose Microdose GLP-1 program with Noom's habit tools for gradual, side-effect-reduced treatment
- Syncing wearable fitness devices to track daily movement and exercise within the Noom app
