Midjourney is an AI-powered creative platform that transforms text prompts into high-quality images and videos. Users submit descriptive prompts through the web interface or Discord bot, and the system generates sets of four images using advanced generative models. The platform supports a wide range of artistic styles, aspect ratios, and visual parameters, giving creators precise control over their outputs.

The platform includes a dedicated web application at midjourney.com featuring a Create page for prompt submission, an Explore page for browsing community creations, an Editor for modifying and extending images, and an Organize page for managing generated content. Users can access tools such as Style References, Omni References, and Moodboards to guide image aesthetics and maintain visual consistency across projects.

Personalization is a core feature of the platform. Users can build custom Personalization profiles by rating images, which allows the system to generate outputs tailored to individual aesthetic preferences. Moodboards provide an additional layer of style curation, enabling users to define and save distinct visual moods for repeated use.

Midjourney also supports image-to-video generation, allowing creators to animate their generated or uploaded images into short video clips. The Video feature produces 5-second videos with options for high or low motion, and videos can be extended for longer sequences. Video generation is available exclusively through the web application and consumes GPU time from the user's subscription.

The platform offers four subscription tiers — Basic, Standard, Pro, and Mega — each providing a monthly allocation of Fast GPU time for image and video generation. Standard, Pro, and Mega plans include unlimited Relax Mode for queue-based generation that does not consume Fast GPU hours. Stealth Mode, which keeps generated content private from the community gallery, is available on Pro and Mega plans.