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Metricool is a social media management platform that brings content planning, analytics, team collaboration, and ad campaign management into a single workspace. The platform supports scheduling and publishing across Instagram, Facebook, Threads, TikTok, YouTube, Twitch, LinkedIn, Pinterest, Bluesky, Google Business Profile, and Twitter/X, allowing social media managers to handle all their networks without switching between tools.
The content planner uses a drag-and-drop calendar interface that lets users schedule posts, find optimal publishing times, build automated content lists, and preview how content will appear on each platform. An AI social media assistant is built into the planner to help generate post ideas and overcome writer's block. For teams and agencies, an approval system allows clients or collaborators to review and approve content before publication.
The analytics module tracks performance across all connected social channels and ad platforms, providing historical data, competitor analysis for up to 100 profiles, and hashtag tracking. Reports can be generated in PDF and PPT formats, and an Advanced plan unlocks customizable templates, a Looker Studio connector for custom dashboards, and full API access via Zapier, Make, and MCP.
Additional capabilities include a unified Inbox for managing messages and comments across networks, SmartLinks for creating and tracking link-in-bio pages, and a media library for organizing content assets. Metricool also manages Google, Facebook, and TikTok ad campaigns from one dashboard, making it a consolidated tool for both organic social media and paid advertising workflows.
- Scheduling and auto-publishing posts across multiple social networks from a single calendar
- Tracking social media performance metrics and channel growth over time with unified analytics
- Analyzing up to 100 competitor social media profiles to benchmark content and strategy
- Generating automated performance reports in PDF or PPT for clients or internal stakeholders
- Managing team workflows with role-based access controls and a post approval system
- Creating and tracking customizable link-in-bio pages using the SmartLinks feature
- Replying to messages and comments across all social channels via a unified Inbox
- Running and monitoring Google Ads, Facebook Ads, and TikTok Ads from one dashboard
- Finding the optimal posting times for each social network to maximize audience reach
- Using the built-in AI assistant to generate social media post ideas and copy
- Connecting social data to Looker Studio for custom, in-depth reporting and analysis
- Managing multiple brands or client accounts under one agency workspace
