Magnifi is an AI-powered investing platform that enables individuals to research, plan, and manage investments through a conversational interface. The platform combines a natural language investment search engine, an AI assistant, and commission-free trading tools in a single product accessible via web and mobile.

Users can search across a universe of 15,000+ stocks, ETFs, and mutual funds by typing plain-English queries such as themed or factor-based investment criteria. The AI assistant interprets these queries semantically, returning ranked and evidence-based results without requiring financial jargon or ticker knowledge.

A core capability of the platform is cross-account portfolio linking. Users can connect multiple brokerage accounts from providers including Fidelity, Robinhood, and Schwab to view consolidated holdings, detect concentration risks, and monitor overall portfolio health in one place. Portfolio health checks, scenario testing, and forecasting tools support ongoing analysis and decision-making.

Magnifi is available at no cost for basic investment browsing and account connectivity. A premium subscription unlocks the full AI assistant, deeper research capabilities, portfolio forecasting, and personalized market alerts. A 7-day free trial is available for the monthly plan. The platform is designed for both new investors seeking guided research and experienced investors managing multiple accounts.