Luma is a creative AI platform that enables individuals and professional teams to generate, transform, and coordinate media across image, video, audio, and text. Built on Luma AI's proprietary research, the platform provides direct access to state-of-the-art generative models including the Ray3 and Ray3.14 video generation models, the Photon image model, and the Uni-1 unified understanding and generation model.

The platform's flagship product, Dream Machine, allows users to create high-quality video content from text prompts and images, with capabilities including text-to-video, image-to-video, video-to-video transformation, video extension, inpainting, reframing, and camera motion control. Outputs are available at resolutions up to 4K with HDR and EXR support, and the platform's Ray3 model is designed to produce fast coherent motion, ultra-realistic details, and logical event sequences.

Luma offers a tiered subscription structure for both web and iOS platforms, ranging from a free plan to Lite, Plus, Unlimited, and Enterprise tiers, with pricing starting at $9.99 per month on web. A credit-based system governs generation usage, with fast and relaxed processing modes available depending on the plan. Enterprise customers receive additional data privacy protections including a guarantee that their content will not be used for AI model training.

The platform also exposes a developer API for programmatic access to its generation models, enabling integration into external workflows and applications. Luma serves a broad user base including creative professionals, marketing agencies, advertising groups, and enterprise organizations, with documented partnerships with clients such as Publicis Groupe, Serviceplan Group, Mazda, Adidas, and Dentsu.