Loom is a video messaging platform that transforms how distributed teams communicate through instantly shareable screen recordings and AI-enhanced video messages. The platform enables users to record their screen, camera, and microphone simultaneously, creating rich documentation that replaces lengthy meetings and email threads. With over 25 million registered users recording 93 million videos in 2025, Loom has become essential for remote and hybrid teams seeking efficient asynchronous collaboration.

The platform offers comprehensive recording capabilities including high-definition video up to 4K, customizable recording dimensions, virtual backgrounds, and background noise suppression. Users can capture their desktop screen, specific application windows, or browser tabs while adding webcam overlays and system audio. The recording process is streamlined with one-click functionality, making it accessible for users of all technical levels.

Loom's AI-powered features automatically generate video titles, summaries, chapters, and tasks upon completion of each recording. The platform includes advanced editing tools such as trim and stitch functionality, filler word removal, silence removal, and text-based editing. Users can add text overlays, arrows, and box annotations to enhance their messages. Custom branding options allow teams to remove Loom branding and incorporate their own logos and color schemes.

The platform supports transcriptions and closed captions in over 50 languages, enabling global teams to communicate across timezones effectively. Video analytics provide detailed viewer insights and engagement metrics, helping users understand who watched their content and for how long. Collaboration features include emoji reactions, video comments, and task assignments directly within the video timeline.

Loom integrates seamlessly with hundreds of workplace tools including Slack, Jira, Confluence, GitHub, Salesforce, Gmail, Notion, and Google Workspace. The platform enables automatic meeting recording and recap generation, with the ability to export meeting notes directly to Confluence. Enterprise customers benefit from advanced security features including SSO, SCIM provisioning, custom data retention policies, and SOC 2 compliance through Atlassian Guard.

Teams across sales, engineering, customer support, design, education, and marketing use Loom to create product demos, software tutorials, customer support videos, training materials, and personalized outreach messages. The platform's variable feature allows users to create one video and personalize it at scale with dynamic content. With unlimited video storage on paid plans and instant sharing capabilities, Loom has eliminated the need for 245 million meetings in 2025, helping teams reclaim valuable time and improve productivity.