IFTTT is an automation platform that enables users to create custom workflows connecting apps, devices, and services without writing any code. The platform uses conditional statements called Applets that follow a simple if-this-then-that logic, allowing users to automate tasks across more than 900 compatible services. Users can build Applets from scratch or choose from millions of pre-made automations created by the community.

The service connects diverse digital touchpoints that would normally require developer knowledge and API integration. With IFTTT, anyone can automate workflows involving social media platforms, productivity tools, smart home devices, cloud storage services, communication apps, and IoT hardware. Applets consist of triggers that start the automation, actions that execute as results, and optional features like queries for additional data, filter code for conditional logic, and delays for timing control.

IFTTT supports both simple single-action workflows and complex multi-action automations that can perform multiple tasks from a single trigger. The platform offers different execution speeds depending on subscription tier, with Pro and Pro+ users receiving faster trigger checks every 5 minutes compared to hourly checks for free users. Businesses use IFTTT to streamline operations including lead management, content distribution, customer communication, and smart office automation. The mobile apps for iOS and Android enable users to create and manage automations from anywhere, making it simple to control connected services on the go.