GetYourGuide is an online marketplace for discovering and booking travel experiences, connecting travelers with local tour operators, museums, venues, and attraction providers across more than 18,000 cities worldwide. The platform offers over 200,000 experiences spanning guided tours, skip-the-line attraction tickets, day trips, cultural activities, culinary tours, adventure excursions, and immersive bucket-list events.

Travelers can search and filter experiences by destination, interest category, duration, group size, language, and accessibility options. Each listing includes verified customer reviews, real-time availability, pricing, meeting point details, and information on what is included. Most bookings receive instant confirmation, and the majority of activities support free cancellation up to 24 hours before the scheduled start time.

Originals by GetYourGuide is a curated collection of exclusive, high-access experiences not available elsewhere, such as private after-hours entry to iconic cultural sites and insider-access events led by notable figures. The platform's mobile app enables travelers to manage bookings, access tickets offline, organize itineraries, and save activities to a wishlist.

For experience operators, GetYourGuide provides a supplier portal featuring AI-powered tools for content creation, review management and reply optimization, a pickup planner for logistics management, listing analytics, and payment processing. More than 60 percent of partners on the platform already use AI tools to operate their listings. The platform charges a commission on completed bookings with no upfront listing costs.