Finch is a self-care app that pairs daily wellness routines with a virtual pet bird that grows and evolves as users complete personal goals and activities. After creating and naming their bird, users care for it by caring for themselves, logging moods, completing guided journeys, practicing breathing exercises, and reflecting through structured prompts. Every completed activity earns energy points that send the bird on adventures, unlocking personality traits, outfits, and accessories over time.

The app offers a broad library of self-care tools including mood journaling, habit tracking, guided breathing exercises, body movements, focus timers, soundscapes, and motivational quotes. A dedicated quiz section supports self-understanding across topics such as anxiety, body image, and general outlook. Insights drawn from journaling, mood tracking, and quiz results give users an evolving view of their own wellbeing patterns.

A social component called Tree Town allows users to connect with friends and family, send encouraging messages called Good Vibes, share goals, and monitor friendship milestones together. The app includes accessibility-focused options such as pronoun settings and mobility-adapted exercises, as well as a Guardian sponsorship program that provides free premium access to users who cannot afford a subscription.

The free version of Finch includes nearly all core functionality. Finch Plus, the optional subscription, unlocks additional exercises, expanded shop slots, extended activity durations, and extra customization features. New users automatically receive a free Finch Plus preview for three days upon joining, with no charge or cancellation required when it ends.