Fabulous is an award-winning self-care coaching app built on behavioral science research originating from Duke University's Center for Advanced Hindsight. It acts as an accountability partner in your pocket, guiding you to build healthy habits, establish structured daily routines, and work toward personal goals through a step-by-step, science-driven approach.

The app provides morning, afternoon, and evening routines designed to bring consistent daily structure to every user's life. A built-in habit and routine tracker lets users monitor progress in real time, while a 24/7 coaching library covers topics such as burnout, anxiety, emotional regulation, self-care, focus, and habit-building. Audio and visual coaching content is accessible on demand throughout the day.

Fabulous connects users with licensed human coaches through live one-on-one video sessions scheduled directly through the app. Coaches develop individualized plans using gentle, science-backed methods, and a pre-recorded coaching series spans a wide range of personal development themes. The community feature called Circles allows users to share progress and support one another on shared journeys.

For organizations, Fabulous for Work delivers team-level habit-building tools, including premium app access, digital engagement programs, dedicated customer success managers, engagement analytics, and access to employee wellness experts. The platform is available in English, French, Spanish, German, and Portuguese and has helped over 37 million users build healthier and happier lives.