Cleo is an AI-powered financial assistant that transforms personal finance management into a simple conversation. Through a chat-based interface, users can ask Cleo questions about their spending, track budgets, and receive personalized financial insights without navigating complex dashboards or spreadsheets. The app connects securely to bank accounts using Plaid in read-only mode, automatically categorizing transactions and providing real-time updates on spending patterns and budget progress.

The platform offers comprehensive budgeting tools that create personalized spending limits based on individual income, expenses, and financial goals. Users receive alerts when approaching budget limits or when bills are due, helping maintain financial awareness and avoid overspending. Cleo analyzes transaction history to identify trends, predict future spending, and suggest opportunities for saving.

Automated savings features include multiple save hacks such as Set and Forget for weekly automatic transfers, Roundups that save spare change from purchases, Smart Save that uses algorithms to determine optimal savings amounts, and Swear Jar that fines users for spending at selected retailers. The high-yield savings account offers 2.75 percent APY, significantly higher than traditional banks.

Cash advance features provide up to 250 dollars with no interest, no credit checks, no late fees, and no direct deposit required. Users can access their paycheck up to two days early through direct deposit. The Cleo Builder subscription includes a secured credit builder card issued by WebBank that reports to major credit bureaus, helping users build or rebuild credit scores through on-time payments on everyday purchases.