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Clay consolidates data enrichment, AI research, intent tracking, and workflow automation into a single platform for go-to-market teams. The platform provides access to over 150 data providers and integrations, allowing teams to enrich contact and company information, track buying signals, and execute automated campaigns without managing multiple subscriptions.
The platform features Claygent, an AI research agent that can visit websites, extract information, and perform custom research tasks at scale. Teams can build reusable AI agents with custom prompts and connect them to internal data sources through MCP servers, enabling context-aware enrichment that pulls from Salesforce, Gong transcripts, or Google Docs. Clay Navigator enables interaction with web forms and gated content to retrieve structured data that traditional scrapers cannot access.
Clay's credit-based system provides flexible consumption of data enrichment services, with waterfall enrichment capabilities that automatically route requests through multiple providers to maximize coverage. The platform supports real-time intent signals including job changes, website visits, social mentions, and news triggers that teams can use to time outreach perfectly. Teams can sync millions of CRM records, create dynamic audience segments, and launch outbound campaigns through Clay's native sequencer or integrations with tools like Outreach and Salesloft.
The platform serves revenue operations, sales teams, and growth marketing functions with use cases spanning CRM data hygiene, TAM sourcing, account scoring, inbound lead routing, and automated outbound campaigns. Enterprise features include unlimited API access, dedicated Slack support, SSO authentication, and granular usage analytics.
- Enrich CRM records with contact emails, phone numbers, and company firmographics from 150+ data providers automatically
- Build AI agents to research prospects and extract unique data points from websites and public databases
- Track intent signals like job changes, funding announcements, and website visits to trigger timely outreach
- Create dynamic audience segments by combining enrichment data, buying signals, and CRM records
- Automate lead scoring and routing workflows based on company fit, engagement signals, and enrichment quality
- Source total addressable market lists using specific criteria like technology stack, employee count, and industry
- Generate personalized outbound messages at scale using AI with context from prospect research
- Maintain CRM data quality through automated enrichment, deduplication, and field validation
- Build waterfall enrichment sequences that try multiple providers until finding valid contact information
- Launch multi-channel outreach campaigns through native sequencer or integrations with sales engagement platforms
- Scrape and structure data from websites that use forms, filters, and gated content
- Connect AI research to internal data sources like Salesforce opportunities and Gong call transcripts
