Catch+Release is a content licensing platform that enables brands and agencies to discover, curate, and legally license authentic user-generated content from across the internet. The platform streamlines the traditionally complex process of finding and licensing real-world content from social media platforms including YouTube, Instagram, and TikTok, reducing licensing timelines from weeks to hours.

The platform serves creative teams, producers, and business affairs professionals with tools for searching content, building collections, creating storyboards, and managing licensing packages. Users can access a Creator Marketplace featuring pre-cleared content or submit licensing requests for specific content found anywhere online. The system automates the licensing workflow, handling rights clearance, usage packages, and documentation in a centralized workspace.

Catch+Release provides multiple service tiers ranging from self-service curation to full managed services with dedicated customer success support. The company specializes in clearing complex rights including celebrity appearances, archival footage, sports content, and music. The platform has been used for campaigns by major brands including Nike, Meta, Gatorade, Ford, and numerous advertising agencies, with licensed content appearing in national television spots, social media campaigns, and streaming platform advertising.