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Betterment provides automated investment management and financial planning services designed to help individuals build wealth efficiently. The platform uses technology to construct globally diversified portfolios built from low-cost exchange-traded funds, handling all trading, rebalancing, dividend reinvestment, and portfolio optimization automatically. The service incorporates tax-loss harvesting technology that helps turn market declines into tax savings, with nearly seventy percent of customers using this feature covering their advisory fees through estimated tax benefits.
The platform offers multiple account types including taxable investing accounts, traditional and Roth IRAs, SEP IRAs, Solo 401k accounts, and trusts. Investors can choose from various portfolio strategies including core portfolios, socially responsible investing options focused on climate and social impact, cryptocurrency portfolios with Bitcoin and Ethereum ETFs, and bond portfolios featuring funds from Goldman Sachs and BlackRock. The self-directed investing option allows users to trade individual stocks and ETFs with no commission fees while receiving tax impact insights before selling.
Cash management features include a high-yield cash reserve account offering variable interest rates with FDIC insurance up to two million dollars for individual accounts and four million dollars for joint accounts through program banks. The checking account product, provided by nbkc bank, includes no monthly fees, ATM fee reimbursement worldwide, and no foreign transaction fees. Retirement planning tools provide personalized recommendations on contribution amounts and help users coordinate multiple retirement accounts for maximum tax efficiency.
The Premium service tier provides unlimited access to certified financial planners by phone for comprehensive advice. Customers can receive guidance on retirement planning, portfolio construction, tax strategies, and general financial questions. The platform includes goal tracking tools, an integrated dashboard that connects external accounts, retirement calculators, and charitable giving features for tax-efficient donations.
- Build long-term wealth through automated investing in diversified ETF portfolios
- Save for retirement with tax-advantaged traditional, Roth, SEP, or Solo 401k accounts
- Reduce tax liability using automated tax-loss harvesting on investment portfolios
- Earn higher interest on savings with high-yield cash reserve accounts
- Trade individual stocks and ETFs with real-time tax impact visibility
- Roll over 401k accounts from previous employers into lower-cost IRA portfolios
- Invest in socially responsible portfolios focused on climate change and social impact
- Access cryptocurrency exposure through managed Bitcoin and Ethereum ETF portfolios
- Consult with certified financial planners for personalized retirement and tax advice
- Manage everyday spending with checking accounts that reimburse ATM and foreign transaction fees
- Coordinate multiple retirement accounts for optimal tax efficiency across accounts
- Make tax-efficient charitable donations through donor-advised fund integration
