Arcads is an AI video ad creation platform built for performance marketers, D2C brands, mobile app studios, and marketing agencies. It eliminates the need to switch between dozens of tools or manage complex production timelines by providing everything needed to create, refine, and launch video ads in one place. Users can choose from a library of over 1,000 AI actors or generate a custom AI avatar from scratch, with full control over the actor's appearance, product interaction, and on-screen behavior.

The platform enables users to select the AI model that best fits their creative goal, from cinematic video to realistic product visuals. Ad content can be edited, translated, extended, subtitled, upscaled, and remixed using integrated AI tools. Ready-made ad presets built for performance marketers allow teams to start from proven formats and iterate quickly without starting from a blank canvas.

Arcads includes emotion control, allowing creators to define how the AI actor speaks and reacts through written instructions. The translation and lip-sync engine supports more than 30 languages, enabling accurate localization of ad creatives for global campaigns. A video API is also available for teams that need to integrate AI video generation into their own systems.

The platform is recommended by founders and agency leaders and claims to have contributed to over one billion views with ads created through the service. It serves a broad set of industries including e-commerce, SaaS, mobile apps, lead generation, marketing agencies, insurance, real estate, and law firms.